Saturday, August 22, 2009

Elmex: Guarding Against Tooth Cavity


Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel created a special design for lockers in 15 of the most popular fitness clubs in Israel (2.000-2.500 members per club). They used two rows of lockers to create a mouth with teeth. Opening a locker gave the illusion that there was a hole in one of them. To complete the experience, a product sample and additional information about the toothpaste and its benefits were waiting inside the locker. In one month 35.000-40.000 people were exposed to the message.

Credits:

Client: Almex

Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.

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