Sunday, July 5, 2009

Stay on top- World’s 1st Executive Chair Rodeo

To stay on top in business, you need top information and more so in today’s time. WirtschaftsWoche, Germany's leading business magazine provides this information. They wanted to show this with a spectacular stunt. Under the slogan "Stay on top", they teamed up with Jung von Matt Spree, Germany and created the world's first executive chair rodeo. Instead of a bucking bronco, they mounted an executive chair on a bull riding machine and started an event road-show, calling at business fairs in Germany. The activity gave its TG a lot of fun and lots of attention to Wirtschaftswoche. The ride made the ‘Wirtschaftswoche-Stand’ a key highlight at every fair, as it not only boosting traffic - but increased the number of subscriptions.

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