To stay on top in business, you need top information and more so in today’s time. WirtschaftsWoche, Germany's leading business magazine provides this information. They wanted to show this with a spectacular stunt. Under the slogan "Stay on top", they teamed up with Jung von Matt Spree, Germany and created the world's first executive chair rodeo. Instead of a bucking bronco, they mounted an executive chair on a bull riding machine and started an event road-show, calling at business fairs in Germany. The activity gave its TG a lot of fun and lots of attention to Wirtschaftswoche. The ride made the ‘Wirtschaftswoche-Stand’ a key highlight at every fair, as it not only boosting traffic - but increased the number of subscriptions.