Sunday, July 5, 2009

Lifeboat- Aircel catches the eyes of the Mumbai-ites

Primesite, the OOH arm for Mudra Group has been doing some phenomenal work for Aircel in the OOH space. The most recent one is an hoarding outside Milan Subway near Santacruz, Mumbai which has a lifeboat hung on it.

This campaign also has a CSR angle to it as the milan subway is usually flooded during rains. Attached are some pics of the hoarding and also attched is a ppt on the various innovative campaigns by Primesite for aircel and shows how outdoor can boost visibility for a brand in a cluttered sector like telecom.

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