The location was a multiplex electronics shopping mall where various brands compete. Ideas were needed to create a differentiable brand image for the Nikon D700, starting from the entrance of the mall and eventually generating actual purchases.
Seoul Sindorim Subway Station which is one of the largest stations in Korea with daily passing population of five hundred thousand people was chosen as the destination for the activity, for the same Cheil Worldwide Seoul, Korea, chose light box equipped with a motion detector, the same were installed at the connecting passageway at the station, along with a red carpet leading to the Nikon shop located in the mall.
This interactive light box made people feel as though they became superstars walking down a red carpet for a luxurious award. This experience has created a very special and unique brand image of the Nikon D700 and succeeded in triggering purchase intentions. Strengthen a positive brand image of the Nikon D700 and maximize sales among passersby of Sindorim Subway Station. This entry won a Bronze Cannes 09’ Lions Media Winner.
Seoul Sindorim Subway Station which is one of the largest stations in Korea with daily passing population of five hundred thousand people was chosen as the destination for the activity, for the same Cheil Worldwide Seoul, Korea, chose light box equipped with a motion detector, the same were installed at the connecting passageway at the station, along with a red carpet leading to the Nikon shop located in the mall.
This interactive light box made people feel as though they became superstars walking down a red carpet for a luxurious award. This experience has created a very special and unique brand image of the Nikon D700 and succeeded in triggering purchase intentions. Strengthen a positive brand image of the Nikon D700 and maximize sales among passersby of Sindorim Subway Station. This entry won a Bronze Cannes 09’ Lions Media Winner.
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