Sunday, July 5, 2009

Lifebroker: Death Happens

To promote Lifebroker and the benefits of life insurance, McCann Melbourne put fallen safes in the middle of office foyers to get people to read a sticker above.


Client- Lifebroker
Agency- McCann Erickson, Melbourne
Creatives- Vince McSweeney, Creative Director;
Maisen Hall and Andrew Crooke, Art Director
Country- Australia

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