Thursday, June 25, 2009

Braun PocketGo

BBDO Dusseldorf, Germany was asked to show how MediMax carries Braun PocketGo shavers in an interesting and memorable way. Stickers were positioned on the floors of buses and trams within the joints separating the cars of each section. When the bus or tram made any changes in direction, the shaver moved up and down which made the shaver look as if it were shaving the face. This fun and engaging idea increased sales by 17% and created a citywide buzz.

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