In the 3rd quarter of 2009, Absolut Vodka wanted to launch their limited edition Rock Bottle as part of their IN AN ABSOLUT WORLD campaign idea.
Absolut got in touch with legendary photographer Danny Clinch, whose vision, "IN AN ABSOLUTE WORLD You're with the band", came to life in an upclose and personal documentation of the rock band Wolfmother. In order to make it an even more intense experience for our audience, we selected some of Danny's best pictures and created a gigantic (up to 240sqm) traveling photo exhibition that toured through cities like
Credits:-
Client: Absolut Vodka
Agency: TBWA,
Country:
Problem: Like the rest of the world economy, Metro Vancouver area’s real estate market was experiencing tough times due to the recession of 2008. Investors had disappeared from the market and buyers were cautious to purchase. Many real estate projects during this period began entering into a strategy of massive discounting and incentive offers to entice purchases. At this point, it was a game of who could give the best deal. Morgan Crossing, however, did not want to drop its prices but still position itself competitive in the market.
Solution: Morgan Crossing was positioned using its differentiating factor that no other real estate development could offer: an intimate village lifestyle. Morgan Crossing is the first lifestyle centre with residential and commercial units in
Function: The beige campaign was developed. The beige campaign is best exemplified by a married couple spray-painted completely in beige from head to hair to toe. They stand in-front of their suburban home with extremely bored expressions on their face. Headlines accompanying the hero shot read expressions of just how boring life in the suburbs is, such as, “There’s a ton of stuff to do, if you have a full tank of gas”.
The idea behind the campaign was to create a stark contrast between life in suburbia which was termed “Boringville” for the campaign and Morgan Crossing, a vibrant walk-able village community.
This concept was applied to online banners where the beige couple were shown and users were asked to help them escape “Boringville”. They then used their mouse cursor to paint over them revealing Morgan Crossing. A second online banner asked users to spot the difference between two suburban homes. Multiple tries will reveal that there is no difference between homes - the concept, life in suburbia is boring.
Classified Ads were also done in which people were selling things they no longer needed because they were leaving “Boringville”, such as the person who was selling her rare rock collection.
An art installation was also setup outside the Morgan Crossing sales centre consisting of a mini-van and mannequins painted beige. The art installation depicted 5 mannequins running away from their beige mini-van and scaling a large sign that read, "Morgan Crossing: Where to Live" - essentially they are trying to get into "Boringville".
An online video was also created and placed on the Morgan Crossing website contrasting "Boringville" and Morgan Crossing.
Credits:
Client: Morgan Crossing
Advertising Agency: Spring Advertising,
Country:
Hot Yacht Pie!!! Not one of the 6 items on our new $3-or-less Value Picks menu.
Credits:-
Client: McDonald’s
Agency: DDB
Country:
In order to show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets. Making the Ajax Glass effect clear for everybody they used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.
Credits:-
Client:
Agency: Tempo Advertising
Country:
