Clearex: Acne Treatment; up close and personal

To expose the target audience, teenagers during their summer break, to Clearex acne treatment gel in a surprising and unexpexted way. A poster 5 meter tall, featuring a teenage boy, placed on a climbing wall located in the largest and most active climbing center in Israel (1,100 square meters). In order to create the acne illusion they rearranged the climbing grips, placing them where pimples usually appear on the face. Thousands of teenagers were exposed to the climbing wall (8,000 per month) during their summer vacation and met every pimple "up-close and personal".

Credits:
Client: Clearex
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.

TV3: Hitched@ 8PM

A good stag do often ends with the groom being hand cuffed semi-naked to a street sign - which is exactly what they did to help promote the premier of the new reality TV show Hitched (which follows kiwi couples in the lead up to the big day). The text on his chest written in lipstick reads "Hitched tonight 8PM TV3".

Credits:
Client: TV3
Agency: Colenso BBDO Auckland, New Zealand.

L'Oreal: Sun Screen Protection

Making an awareness campaign to prevent skin cancer. In addition to conduct the sampling of L'Oreal Mexico La Roche-Posay's sunscreen to the public and generate traffic to www.myskyncheck.com. Through an instrument known as "solmaforo" which consists of measuring in real time the intensity of UV rays through a sensor, was drawn the attention of passersby and motorists. It was generated a considerable increase in sales and created awareness and educate consumers about the risks of sun exposure without proper protection.

Credit:
Client: L'Oreal
Agency: Grupo Ferrer Comunicación, Mexico.

NIKA Shoe Repair: Stilettos & Street Grates Dont Get Along

Naturally, shoe cobblers love flimsy heels and the grates on the streets hat trap them. A broken stiletto heel was "stuck" in a street grate next to its better half in a busy tourist district a block away from Nika, a local shoe repait store. Chalked onto the sidewalk were the words NIKA SHOE REPAIR and NEXT RIGHT, directing pedestrians to the shoe repair store.

Credits:
Client: Nika Shoe
Agency: Immersion Creative, Canada.

Frito Lays- Grown Closer Then You Think!!!!

Beginning July 27 and continuing for three weeks, passersby in Chicago's Jackson Tunnel will be greeted with an out-of-home message, "Our potatoes are grown closer than you may think," along with an overhead installation of potatoes breaking through the ceiling tiles. It’s part of a nationwide campaign for Lay's potato chips that broke in May and which celebrates the local potato farmers who grow potatoes used in Lay's potato chips. The "Lay’s Local"360 marketing campaign was created by Lay's U.S. agency of record, Juniper Park. Other elements of the campaign, which debuted earlier, include TV, print, online, on-pack and in-store.

Client: Frito Lays
Agency: Juniper Park, Toronto.
Executive Creative Director- Alan Madill

Random House- Keeps you on the edge!

Maximum Ride is a series about a group of children who can fly. To launch the latest book,COLENSO BBDO Auckland created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.

Credits:-
Client- Random House
Agency: Colenso BBDO, Auckland
Executive Creative Director- Nick Worthington

Blink-Walking- Makes Idea a great eye catch!!!

Idea Cellular Services is taking its ‘Walk when you talk’ campaign the out-of-home way. Conceptualised by 141 Wall Street (a division of Bates 141), the Idea ‘Walk when you talk’ consists of multiple LED figures of people standing in a line. The figures are holding phones to their ears. A sequential lighting system has been used, where two people are lit simultaneously. The lights keep moving down the line, one after the other, such that it seems like the two people are walking across the creative.

Client: Idea Cellular Service
Agency: 141 Wall Street

Yellow Pages- Darting Activity

The Canadian city was recently targeted by large yellow darts at various spots such as - Restaurants, Music Stores and Florist vans, as yellow pages wanted to announce the launch of its websit "yellowpages.ca" which portrays its geolocation on the internet!. Indeed a great way to announce the arrival.

Levis Unbuttons the Wall Murals

XXL artwork affixed to the facades were created from 501 jeans around areas of Shoreditch and Bricklane in London by Jack Liberties (French Agency).

A wave reproduction of the famous Japanese print and a butterfly Tsunami struck the minds of passersby, giving brand its recall.

Energizer Batteries- Lightning up the billboard

As Cairo is one of the most populous cities in Egypt, the traffic is always busy, which makes outdoor advertising a vital advertising medium. To stand out from the clutter of the adjacent billboards Strategies, Cairo (Agency) simply modeled two AA Energizer batteries and placed them on the R.H.S (Right Hand Side) of the billboard- that looked like a battery holder, there by leaving the L.H.S (Left Hand Side) of the billboard empty, so that during the night time, when the billboard lights up- it looks as if its lit up by Energizer Batteries.

The entire activity not only facinated the on-lookers but also created a positive chain of word-of-mouth publicity.

Super Attak Flex Gel- Fixes Just About Anything

Henkel launches a new Super Attak Flex Gel- an innovative formula that unites the power of classic super attak to elasticity, resistance to atmospheric agents and greater density. The new product thus allows one to glue flexible materials, to use it outside and apply it at any position whatsoever without dribbling.

To underline the plusses of any new glue, stickers shaped like a tube of Super Attak Flex gel was applied on the ceiling and walls in different railway stations- showcasing the support it gives to structures of clocks, arrival and departure boards, information boards. There by, highlighting the effectiveness of the adhesive.

Toyota Prius: Eco friendly work stations

18-foot flower sculptures including solar panels, free Wi-Fi access, seating and charging stations were implanted outside the Toyota building in USA by Saatchi & Saatchi USA;thereby promoting eco-friendly way of working and saving electricity. Indeed a way to go ahead!!!


Credits:
Advertising Agency:Saatchi & Saatchi, Los Angeles, USA
ACD/Art Director: Kelly Kliebe
Art Director: Nick Luckett