As Cairo is one of the most populous cities in Egypt, the traffic is always busy, which makes outdoor advertising a vital advertising medium. To stand out from the clutter of the adjacent billboards Strategies, Cairo (Agency) simply modeled two AA Energizer batteries and placed them on the R.H.S (Right Hand Side) of the billboard- that looked like a battery holder, there by leaving the L.H.S (Left Hand Side) of the billboard empty, so that during the night time, when the billboard lights up- it looks as if its lit up by Energizer Batteries.
The entire activity not only facinated the on-lookers but also created a positive chain of word-of-mouth publicity.
The entire activity not only facinated the on-lookers but also created a positive chain of word-of-mouth publicity.
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