Idea Cellular Services is taking its ‘Walk when you talk’ campaign the out-of-home way. Conceptualised by 141 Wall Street (a division of Bates 141), the Idea ‘Walk when you talk’ consists of multiple LED figures of people standing in a line. The figures are holding phones to their ears. A sequential lighting system has been used, where two people are lit simultaneously. The lights keep moving down the line, one after the other, such that it seems like the two people are walking across the creative.
Client: Idea Cellular Service
Agency: 141 Wall Street
Client: Idea Cellular Service
Agency: 141 Wall Street
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