Saturday, April 17, 2010

ADD (Sporting Association for the Disabled): Holographic Poster

“Our athletes’ performance depends on your donation. Help them.”

There was a ballot box in front of the poster of the parathlet. When someone stood exactly in front of the ballot box – that’s when the person was making a donation – the athlete turned into a champion: A laurel wreath on his head and an Olympic medal on his chest appeared.


Client: ADD (Sporting Association for the Disabled)

Agency: age. comunicações, São Paulo, Brazil

Country: Brazil

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