In order to promote the pain relieving effect of Aspirin from Bayer, we painted graffiti at the subway, showing people hurting while exposed to head, back and muscle pains. We made use of the billboard frame and its close surroundings (walls, pipes, stairs etc) that worked like pain generators for our characters.
Credits:-
Client: Asprin
Advertising Agency: Graffiti BBDO, Bucharest, Romania
Country: Romania
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