Saturday, April 17, 2010

Axe “The Axe Effect In Discos”

Hey contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn’t end up on the floor, but in the boy’s homes.


Client: AXE

Agency: Lowe Ginkgo, Montevideo, Uruguay.

Country: Uruguay

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