Friday, January 8, 2010

Ramlösa “Great art”

With the project STOR KUNST (Great Art) carbonated water brand Ramlösa offered people the opportunity to upload their artwork on and get selected for an offline exhibition at Gallery STOR KUNST in Copenhagen. To promote the project and encourage creatives and artists to upload work to the site, they placed posters that paid tribute to graffiti and street art around town, encouraging passers-by to upload their own art on More than 500 uploads and 10.000 visitors to the site in three weeks with no other media than PR and posters.


Agency: Plant Copenhagen, Denmark.
Country: Denmark

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