Friday, January 8, 2010

Luck Is Every Where…

In order to increase the use of slot machines at the Gran Casino of Madrid, they set a different riffle: a placard with the image of a slot machine was placed in a bridge. The space usually occupied by fruit was holes that gave a view to an avenue.

The challenge was to shoot 3 cars of the same color stopped in the traffic light on this avenue. People should send their pictures by MMS to the Casino with a chance to win 80,000 euros. More than 15,000 MMS were received within two weeks of the campaign and achieved a 16% increase in the use of slot machines.


Client: Gran Casino of Madrid
Agency: BUNGALOW 25 Madrid, Spain.
Country: Spain

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