Thursday, December 3, 2009

Twilight Book Saga: Bite marks montage

To promote the Twilight Book Saga in time with the launch of the new movie, US Sydney went around biting the necks of people in billboards and ad-shells around Sydney. There wasn't a fashion model in Sydney safe from getting bitten. The trend took off in social media, with fans of Twilight sticking their own red dots on ad-shells to create vampire victims everywhere.


Client:Hachette Publishing

Agency: US Sydney

Country: Australia

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