To promote the Twilight Book Saga in time with the launch of the new movie, US Sydney went around biting the necks of people in billboards and ad-shells around Sydney. There wasn't a fashion model in Sydney safe from getting bitten. The trend took off in social media, with fans of Twilight sticking their own red dots on ad-shells to create vampire victims everywhere.
Credits:-
Client:Hachette Publishing
Agency: US Sydney
Country: Australia
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