Part of a campaign was to promote fast-breaking new at Stuff.co.nz, a major New Zealand news website. It was one of a series of live ‘punishments’ meted out to real members of staff for being late with the news. Hamish was pelted with 150kilograms of over-ripe tomatoes in front of morning rush hour traffic.
Credits:-
Client: Stuff.co.na
Agency: Big Communications, New Zealand.
Country: New Zealand
Must be an interesting relationship the bosses and employees have over there...though I can see it being blogged about as a hoax & the resulting attention generating web traffic.
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