Bonanza Coffee Heroes is a gourmet coffee house in the trendiest area of Berlin. Their goal was to reach this alternative audience, known to reject mass media. Berlin is the Mecca of street art. And they are the Coffee Heroes. So they united the two, using stencils to “print” the faces of cool, alternative heroes, allowing the audience to drink their idols. Three days before the American elections, Barack Obama’s face was “printed” on hundreds of cups of coffee. A unique channel was established with a budget of only 60 Euro, as hundreds of customers spread the image via blogs and coffee related websites.
Client: Bonanza Coffee Heroes
Agency: Agency: TBWA\ Berlin, Germany