Friday, November 27, 2009 “Tomatoes”

Part of a campaign was to promote fast-breaking new at, a major New Zealand news website. It was one of a series of live ‘punishments’ meted out to real members of staff for being late with the news. Hamish was pelted with 150kilograms of over-ripe tomatoes in front of morning rush hour traffic.



Agency: Big Communications, New Zealand.

Country: New Zealand

1 comment:

  1. Must be an interesting relationship the bosses and employees have over there...though I can see it being blogged about as a hoax & the resulting attention generating web traffic.