Tuesday, September 22, 2009

UPC Telemach-A Road To Warsaw

UPC Telemach, the general sponsoror of national basketball team, wanted to make people aware of their role on the forthoming European Championship. A web game was created especially for this occasion. The purpose of the game was to score as many three pointers as possible.

Saatchi & Saatchi, Slovenia's job was to prepare innovative campaign which would involve target group: Younger and active basketball fans.Award for the winner was the visit of European Championship in Warsaw, Poland.

For the same,Saatchi & Saatchi addressed the target group on the basketball courts where they changed basketsball boards into traffic signs and showed players another "direction" of getting to Warsaw. The result was that the game was still running after European Championship because of the enormous response.

Credits:- Client-UPC Telemach
Agency: Saatchi & Saatchi, Slovenia
Country: Slovenia

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