Wednesday, September 23, 2009

Adidas- The Cool Apparel Collection



Adidas wanted to launch its new sportswear Gazelle with Cool Climate technology, that keeps the users fresh while running. This product was being launched in hot climate cities such as, Cartagena, Barranquilla and Bucaramanga (Colombia). In order to sell the benefit of this technology, the stores were equipped with refrigerators. Inside, laid the Cool Climate outfit (shoes, shirt and shorts).
Once the user opened the refrigerator he/she obtained the outfit in a cool temperature. In addition to this, ventilators were situated below the clothes, a constant movement of the clothes supported the freshness concept.
This strategy communicates that staying fresh while exercising is essential. The runners that took part of this experience are now Gazelle users. Therefore the Cool Climate sportswear is now seen as the ideal gear to exercise in hot climates.

Credits:-
Client: Adidas
Agency: Pull & Push Y&R, Bogotá, Colombia.
Country: Colombia

1 comment:

  1. +$3,624 PROFIT last week...

    Get 5 Star verified winning bets on MLB, NHL, NBA and NFL + Anti-Vegas Smart Money Signals...

    ReplyDelete