Wednesday, September 23, 2009

McDonald's - The 24 Hr. Shop

DDB, The Philippines (Creative Agency) had to find an innovative way to communicate to motorists that McDonald's is open 24 hours. They created a clock using McDonald's products as numbers to whet the appetite of motorists and drive home the idea that these treats are available anytime of the day.

The campaign was strategically placed in high-traffic area to entice consumers to visit their store. It was an effective hunger trigger! The clock helped generate increase in sales by 13,9% vs same period of last year.
Client: McDonald's
Agency: DDB, The Philippines.
Country: Philippines

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