Tuesday, September 22, 2009

Lenor Goes The Florist Way…

The challenge was to create awareness for Lenor flower - scented laundry softener. They replace the flower buckets of the Romanian florists with Lenor bottle-shaped buckets, emphasizing the flower fragrances of Lenor softener in a free of charge and powerful way. The flower buckets from most Romanian flower shops are neutral and kind of dull.

The simple action of replacing them, offered the brand free media space with great exposure, highlighting the product benefit in a fresh way. The idea came to life in the flower shops across Magheru Avenue, one of the Bucharest's most circulated street; between 15,000-20,000 pedestrians per day. On a non-spot-qualitative research, in terms of creativity and distinctiveness, on a scale from 1-5 (5 being the maximum), 85% of the respondents rated the idea above 4.

Client: Lenor Flower
Agency: Grey Bucharest, Romania.
Country: Romania

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