Friday, July 31, 2009

Stay Alight, Eat Marie Light

The brief given to Encyclomedia Networks Pvt. Ltd., was to come up with an 'Outdoor Creative' that speaks not only about the core brand- ‘Sunfeast Marie Light Biscuits’ and as always, they came up with an OOH friendly creative that not only meet the brief from the client but also has the potential to bring alive the brand experience for the consumer in a compelling and inspiring way.

Client: ITC Foods
Creative Agency: Encyclomedia Networks Pvt. Ltd.
Media Buying Agency: Navia Asia

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