Friday, July 31, 2009

PRITT Correction Tape

To meet customer requirements and promote the new PRITT correction tape it was decided to translate the idea into an alternative media, using as its main base competitive advantage: Its durability. That's why we used the handrails of various shopping centers mimicking the endless correction tape and on the edges of the ladder is the product, simulating that it releases the correction tape. It was accompanied by a copy that read: New PRITT correction tape, more durable.

Client: PRITT
Advertising Agency: Lowe Honduras
Creative Directors: Juan Jesus Martinez, Sergio Burgos
Country: America

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