Fundacion Natura, an Ecuadorian organization that dedicates its work to preserving the environment, recently launched this campaign which is about raising people awareness on global warming; for the same they did both Outdoor and BTL activations in malls, popular neighbourhoods and public places in Quito city. Already the activation has generated 130% rise on the web traffic, likewise the level of downloads of the environment preservation tips is raised on a 110% from the previous levels.
Sunday, July 26, 2009
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