Wednesday, July 29, 2009

JCDecaux Airport launches Stansted Welcome site with Turkish Airlines

Airlines has taken a long-term holding on JCDecaux Airport’s newly launched Stansted Welcome site, reaching upmarket audiences at the UK’s 3rd busiest airport.

Part of a wider marketing campaign at UK airports and on TV, the creative will feature the actor Kevin Costner. The high-profile Welcome Site measures 13 metres x 3 metres and delivers an annual audience of 23.8 million passengers with an audience profile that is 82% ABC1.

Osman Battal, Director at Turkish Airlines, said, “We now have daily flights from Stansted so this statement site is a perfect opportunity for us to communicate with our customers, raising awareness of the quality of our service and the destinations that we offer.”

Janice Fernandes, Business Development Director at JCDecaux Airport said, “This is a new premium advertising opportunity at Stansted that is ideal for a dynamic brand such as Turkish Airlines. Stansted has seen a 13% growth in passenger numbers over the last 5 years, making the Welcome site an important addition to our airport portfolio.”

The Welcome Site is part of JCDecaux Airport’s Signature series, a design that has been introduced across BAA’s portfolio of airports. The advertising panel is front lit by uplights and features the new ambi-light pole system, which allows the uplight colour to be adjusted to customise each campaign.

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