Wednesday, June 17, 2009

Austria in oversized format

This campaign has been developed by TBWA Vienna for the Austrian Tourism Board.

In order to attract the attention of Austrian and German citizens to Austrian holiday spots, a huge postcard rack of 7 meters and oversized postcards were created. The campaign's slogan 'Rediscover Austria' was symbolized on each postcard which represented the different Austrian counties. The postcard racks will be touring through Austria and Germany until Mid August 2009.

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