Up, up and away: Tower Bridge in London raised, so giant hot air BALLOON could sail through

This was the eyepopping sight that greeted sleepy commuters in London a few days ago,when Tower Bridge was raised to allow a hot air balloon through for the first time in the landmark’s 105-year history.

Created to mark the release of new Disney-Pixar animated movie Up, and painted all over with lots of little balloons, the balloon also had more than 500 half-balloons sewn to its outside with 18 miles of thread.

When hot air was pumped into the main balloon, all the mini-balloons expanded too.
The creation, which weighs as much as a baby elephant, was kept on course on its way upstream by a tugboat.

UP is a comedy adventure about 78-year-old balloon salesman Carl Fredricksen who ties thousands of balloons to his house and flies away to the wilds of South America.
The premiere was held on a Sunday at the British Film Institute (BFI) on London's Southbank- and the last two pics are from the movie itself... Indeed, a great way to use Outdoor media to promote a movie before its release....

Royale Deluxe- Berlin Reunion

1.5 million people filled the streets of Berlin, Germany to watch a several-day performance by France's Royal de Luxe street theater company titled "The Berlin Reunion". Part of the celebrations of the 20th anniversary of the fall of the Berlin Wall, the Reunion show featured two massive marionettes, the Big Giant, a deep-sea diver, and his niece, the Little Giantess, who were separated by a wall and, after the wall felt, started seeking each other on the streets of Berlin

Mo’men Restaurant – Serving Sandwiches that doesn’t exist in the market

Today, Mo’men Restaurants Became the Most Successful Restaurant Chain in Egypt. With Fourteen Restaurants Serving Over 9,500,000 Customers a Year With Over 12,000,000 Sandwiches, Mo’men Restaurants Became One of the Biggest Restaurants Chains in Egypt in Terms of Volume & The Highest in Average Sales and Number of Customers Per Restaurant.

With this campaign- they once again laid a stamp that they address a market need and serve a Sandwich that does not exist in the market. Different Sizes, different recipes, and the best value for money one can ever have.

Credits:-
Client- Mo’men Restaurant
Agency: Strategies, Cairo, Egypt
Country: Egypt

Bathroom Sink Sticker

To support Pert Plus and its effectiveness towards hair fall control, Leo Burnett Lebanon invaded bathrooms in universities, malls,theaters, cafe's and pubs, and intervened in sinks, where you will always find a fallen hair. A transparent waterproof sticker simulates a hair reaching out from the drain struggling to avoid being flushed in by the water. Part of the hair is treated to stay loose and unstuck to the surface enhancing the drama as it wobbles with the flowing water.

Credits:-

Client: Pert Plus

Agency: Leo Burnett, Lebanon

Country: Lebanon

Support Path Finders Raises Awareness For Homeless Teens

Lifelike stickers of sleeping teens were placed in-front of business homes, inside elevators, and on the busy street locations both on the billboards and Cars in Milwaukee to bring awareness to the issue of teen homelessness.

Credits:-
Client- Pathfinders
Agency- Serve Marketing, Milwaukee, WI, USA
Country- USA

New Zealand Breast Cancer Foundation Generates Awareness On Breast Cancer

This was a great stunt for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatable in the shape of tumors were placed in the streets, in the middle of people's way. The campaign's claim was "The longer you wait, the bigger the problem gets."

Credits:-
Client: New Zealand Cancer Foundation
Agency: Colenso BBDO Auckland, New Zealan
Country: New Zealand

WIRES- A Rescue Drive For Trapped Animals

Ward6 Sydney have launched a provocative new outdoor campaign to drive donations for the self-funded wildlife rescue service, WIRES.It depicts native animals trapped inside an actual advertising billboard with the line "Help WIRES help him out". This reflects a common occurrence as an expanding urban environment continues to place the homes of native animals at risk.
Credits:-
Client: WIRES
Agency- Ward 6 Sydney
Country- Australia

Coke- Vends Away A Thinner Look

The brief was to get more people to purchase a Coca Cola company product, when they come in a small range of the vending machines. Thus Jonathan Von Loon came up with the idea of wrapping a mirroe foila on the rounded multiplex area, where usually Coca Cola has its own ads; because, of the rounded form of the vender, the mirror changes the viewers perception and he/she shall see a thiner verson of him/herself.


Credits:-
Client: Coca Cola
Creatives- Jonathan Van Loon

Arkaden Reflects The Fab Look!!!

Arkaden is a fashion mall in the centre of Gothenburg. The target group are people in the ages 25-35, mostly woman. In the fall campaign for Arkaden the client wanted to show many great trademarks they have. They wanted the target group to visit the mall and try on the new fall collections. Maybe, if they'll try something, they'll buy something. They moved the dressing room outside to let people in Gothenburg try the clothes on, out on the street. They made mirrors out of ad shells, and added cut outs and their message "Get Fabulous". They wanted to show their target group that they very easly can get fab, they just need to visit Arkaden.

Credits:-

Client: Arkaden

Agency: Dragster Gotenburg, Sweden

Country: Sweden

Beau Rivage Resort & Casino Goes the Conveyer way...

They needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm.


The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.


Credits:-
Client: Beau Rivage Resort & Casino
Agency: Masterminds, USA
Country: USA

Israel: ‘Shaken’ Airport Billboard For Yotvata Dairy

To launch the new Yotvata chocolate milkshake Shalmore Avon Amichay/Y&R Interactive Tel Aviv, Israel decided to shake things up- They were inspired by the tiled design of the terminal walls at the Israeli’s Ben-Gurion International Airport and used them to create this ‘shaken’ board.

Credits:-
Client: Yotvata Dairy
Agency: Shalmore Avon Amichay/Y&R Interactive Tel Aviv, Israel
Country: Israel

Bucharest Traffic Police- Pissing Test

In Bucharest, the majority of the drunk drivers are men.The urinals in the men’s bathroom were transformed by Mercury 360/ Bucharest in an active reminder of the reduced ability to drive when being drunk.

Credits:-

Client: Bucharest Traffic Police

Agency: Mercury 360/ Bucharest

Country: Romania