Wednesday, October 14, 2009

Up, up and away: Tower Bridge in London raised, so giant hot air BALLOON could sail through

This was the eyepopping sight that greeted sleepy commuters in London a few days ago,when Tower Bridge was raised to allow a hot air balloon through for the first time in the landmark’s 105-year history.

Created to mark the release of new Disney-Pixar animated movie Up, and painted all over with lots of little balloons, the balloon also had more than 500 half-balloons sewn to its outside with 18 miles of thread.

When hot air was pumped into the main balloon, all the mini-balloons expanded too.
The creation, which weighs as much as a baby elephant, was kept on course on its way upstream by a tugboat.

UP is a comedy adventure about 78-year-old balloon salesman Carl Fredricksen who ties thousands of balloons to his house and flies away to the wilds of South America.
The premiere was held on a Sunday at the British Film Institute (BFI) on London's Southbank- and the last two pics are from the movie itself... Indeed, a great way to use Outdoor media to promote a movie before its release....

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