To support Pert Plus and its effectiveness towards hair fall control, Leo Burnett Lebanon invaded bathrooms in universities, malls,theaters, cafe's and pubs, and intervened in sinks, where you will always find a fallen hair. A transparent waterproof sticker simulates a hair reaching out from the drain struggling to avoid being flushed in by the water. Part of the hair is treated to stay loose and unstuck to the surface enhancing the drama as it wobbles with the flowing water.
Client: Pert Plus
Agency: Leo Burnett, Lebanon