Thursday, October 8, 2009

New Zealand Breast Cancer Foundation Generates Awareness On Breast Cancer

This was a great stunt for the New Zealand Breast Cancer Foundation to generate awareness about the importance of an early detection of breast cancer. Inflatable in the shape of tumors were placed in the streets, in the middle of people's way. The campaign's claim was "The longer you wait, the bigger the problem gets."

Client: New Zealand Cancer Foundation
Agency: Colenso BBDO Auckland, New Zealan
Country: New Zealand

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