Saturday, February 6, 2010

Faber Castell “Biker”

Unitas/RNL Santiago developed a low budget proposal for Faber Castell, to position their highlighters in their present targets- Mainly young college students. For this they detected one moment, night time and one necessity: to stand out and not cause an accident. What did they do? Make bicycle riders stand out just like a word in a book. How? They gave out vest with high visibility at night, to ride through the bicycle paths of the city. These vest had the classic colors that are related to highlighters and were appropriate to represent the Faber Castell trademark.

Client: Faber Castell
Agency: Unitas/RNL Santiago, Chile.
Country: Chile

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