Saturday, February 6, 2010

Hibuk Rishon’s (First Hug) “Doormat”

Raise awareness of Hibuk Rishon’s (First Hug) activities, and enlarge the number of volunteers. People are not familiar with the association, let alone its activities. Furthermore, they don’t feel a connection to the abandoned babies because it’s something that’s beyond them – not part of their everyday concerns.

People feel more of a connection to things that are tangible. Abandoned babies are not just a statistic in some report. They are real and defenseless and in need of people’s help. To give people a feeling of responsibility for the abandoned babies by demonstrating that these babies are in fact real and in need of help.

Client: Hibuk Rishon’s
Agency: BBR Saatchi & Saatchi Tel Aviv, Israel.
Country: Israel

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