Communicate the adhesive force of Post-it Super Sticky to Office Managers. They created a mailing that demonstrates how sticky Post-it Super Sticky are. They just wrote the address on a Super Sticky and put in on the envelope. Mailing and torture test at the same time! The best proof of the adhesive force of Post-it Super Sticky , was the mailings to arrive. 99% did. When called by their Sales managers, all of the Office managers responded positively to this original product demonstration. It really opened doors for further contacts and numerous product presentations.
Client: Post-it Super Sticky
Agency: Publicis Brussels, Belgium.