The objective: To promote Ziebart window tints in a region like the UAE where the summer heat is intense.
The Concept: Percept Gulf, Dubai created special large –sized posters for this purpose. Posters with an image of a frying pan and a gas stove were placed in parking spots. So, when people parked in these spots and when they were pulling out, they really felt the heat inside. Just as if the car was frying over the pan or boiling over the stove.
The Target: Drivers in Dubai were targeted in open parking lots in different parts of the city, as it would perfectly simulate the in-car conditions we required.
Agency: Percept Gulf, Dubai