Bop bags with images of fragile and expensive vases printed on them, were placed in high footfall areas, including major mall. Passer-by couldn't help but touch, hit and play with the bop bags, which demonstrated that whatever happens to your most precious ornaments, Super Bonder would have them up and in perfect condition in matter of seconds.
Client: Henkel
Agency: Ars DDB, Caracas, Venezuela
Country: Venezuela
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