Back Ground: Age wrinkles are an inevitable side of life that can start in every age. What we were asked to do was to communicate the effects of Deracine Anti-Wrinkle cream to the consumers. The key point was to make the consumers understand how easy is to fight their winkles. Our brief was towards preparing an inner pharmacy poster that would communicate this message to the consumers.
The Idea: Instead of just telling effects of the anti-wrinkle cream, we wanted the consumers to experience it first hand. For this a familiar material came to our mind – An Aluminium foil. We decided to incorporate the qualities of the material to demonstrate the effects of the product. So, the concept was implemented by creating an experience to the walkers-by. When they touched the poster – the cream on the women’s face printed on the foil turned the surface into flat surface.
Thanks to the nature of the material – our message came across in a simple and clear way i.e. getting rid of the wrinkles is easy!!!
Result: There was a 10% increase in the demand from the consumers’ end.
Client: Deracine Anti-Wrinkle
Agency: McCann Erickson, Istanbul