Friday, February 19, 2010

Mortein “Rolled Newspaper”

To introduce the new Mortein All Insect Killer Aerosol Can in a memorable way. The artwork of the packaging as the front page solus ad in leading daily. The way a newspaper is delivered transformed their 2D ad into a 3D replica of the product – automatically. The day the ad was released, over 400,000 household got Mortein paper cans as a reminder of their favourite weapon against insects.
Client: Mortein
Agency: Euro RSCG Advertising Gurgaon, India.
Country: India

No comments:

Post a Comment