Germans love their cars – even if they don’t treat them right. The global rim producer “Keskin Tuning” wants to represent his products in an impressive and realistic way to show what cars really want in a very humorous manner: stylish rims from Keskin. The paper rims where provided with discount coupons. Promotion’s kick-off was the grand opening of Loop5 shopping centre. As a Keskin store is right next to the shopping centre, customers could cash in the discount immediately. Furthermore the flyers are deployed at tuning fairs in 2010. During the campaign period Keskin stores in the promotion areas recognized a significant increase in new customers.
Agency: Saatchi & Saatchi X Frankfurt, Germany.