Friday, February 19, 2010

Centraal Beheer “Just call us live accidents”

For their new “Just call us” campaign, they brought the slogan to the people. They built several LIVE accidents and placed these all around the country. Anyone could step into these accidents. And that generated thousands of unique photographs. At the “Just call us” LIVE website, people could download their own photo and vote for their favorite photos. The 80 photos that got the most votes were eventually used as outdoor posters. In this way, the Dutch people themselves determined what the new “Just call us” campaign looked like.

Client: Centraal Beheer
Agency: DDB Amsterdam, The Netherlands.
Country: Netherland

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