Saturday, February 27, 2010

Help Them See What’s Happening…

With so many stories breaking around the world, nobody wants to miss a thing. What is in mind, Orbis asked their agency- DDB Hongkonk to remind the public that they can help blind people see what’s happening. For the same, they created a special bus stop installation featuring posters of some of the biggest stories over the last decade. However, the iconic visuals were formed entirely in Braille.
As a result this campaign was an intriguing reminder of how we can help blind people see what’s happening. The best result though was for the client Orbis- as public interest in considerably since the launch.

Client: Orbis
Agency: DDB Hongkong
Country: Hongkong

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