Saturday, February 27, 2010

ADD Helps Athlete Reach Paralympics

"Help an athlete to go to the Paralympics. Make a donation". Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th, 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.

Client: ADD
Agency: age comunicacoes, Sao Paulo
Country: Sao Paulo

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