Saturday, February 27, 2010

Australia Red Cross Educates Public About The Laws Of War

As part of the Australian Red Cross’ mandate to promote and educate the Australian public about the laws of war, better known as International Humanitarian Law, an integrated campaign ‘Even Wars Have Laws’ from The Fuel Agency has been launched across Australia.Together with an online component ( where Australians can have their say, cities around Australia have been adorned with an ‘in your face’ ambient campaign, bringing the reality of these laws closer to home by encouraging people to learn more about International Humanitarian Law.

Client: Australian Red Cross
Advertising Agency: The Fuel Agency, Australia
Country: Australia

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