Dublin City Council: Sticky Shoes makes loud noice…

Publicis QMP Dublin were charged with helping stop chewing gum litter on the road; and thus the agency took key shopping locations and stuck hundreds of shoes on the street with gum- and the shoe had a message attached to it that read- ‘ GUM – IT’S BETTER STUCK IN THE BIN’. The campaign was a huge hit among the masses, as hundreds of onlookers took photos and videos; more importanatly the campaign was covered by local media too…

Credits:-
Client: Dublin City Council
Agency: Publicis QMP, Dublin
Country: Ireland