The challenge was to let people know about how the new Coca-Cola Grip Bottle has a better grip for holding and for the same its agency Marcel, Paris, France came up with a solution where in they used ‘Posters’ that were printed on Velcro- thereafter these posters were placed with-in the bus shelters across Paris to make people interact with the grip.
The campaign became a huge hit with the audience, as people literally hooked to the campaign which resulted on the whole, a 3.8% brand volume growth in France compared to the sales in 2007.
The campaign became a huge hit with the audience, as people literally hooked to the campaign which resulted on the whole, a 3.8% brand volume growth in France compared to the sales in 2007.
Credits:-
Client: Coke
Agency: Marcel, Paris, France
Country: France
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