Saturday, November 21, 2009

UNICEF- Landmine Stickers

In many countries, landmines are still an insidious danger to civilians. That’s what we wanted to show to anybody who walked pass the UNICEF information booths. Leo Burnett, Frankfurt, Germany placed "Invisible Landmine-Stickers" on the floor-

Their self-adhesive topsides looked exactly like the floor. When people walked over them, they stuck to their feet. While removing the stickers, people discovered the picture of a landmine on the bottom side. They were also informed that in many other countries, they would have been the victim of a landmine just at this moment. At the booths, people could get further information’s and donate to the social cause of UNICEF.”


Client: UNICEF

Agency:Leo Burnett, Frankfurt, Germany

Country: Germany

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