Saturday, November 21, 2009

Golf GTI- Bags That Stole Away The Limelight @ Paris Motors Show

The goal was to increase the visibility of Volkswagen during the Paris Motors Show, so that the traffic could be diverted from the competitors. In order to meet the challenge Agence V, Paris gave away the this eye catching bags right at the entrance of the show.

As a result many visitors used the bag during the whole time of the show and the Volkswagen corner was truly over crowded in comparison with the previous year. Most of the visitors also kept the bag after the trade-show and thus brought more visibility to the brand.


Client: Volkswagen

Agency: Agence V, Paris, France

Country: France

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