The goal was to increase the visibility of Volkswagen during the Paris Motors Show, so that the traffic could be diverted from the competitors. In order to meet the challenge Agence V,
As a result many visitors used the bag during the whole time of the show and the Volkswagen corner was truly over crowded in comparison with the previous year. Most of the visitors also kept the bag after the trade-show and thus brought more visibility to the brand.
Agency: Agence V,