Saturday, November 21, 2009

Infamous Rattle Machine Drives home The Point

Saatchi & Saatchi used the infamous Indonesian 3-wheelers for transit advertising instead of taxis and buses. Bad roads, the worst suspension in the world and tons of popular jokes about these shake and rattle machines provide the perfect context to dramatize the new shake-proof image stabilizing technology in every Lumix camera.


Client: Panasonic Lumix Digital Camera

Agency: Saatchi & Saatchi Indonesia

Country: Indonesia

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