The winners of Spikes Asia, the leading creative advertising competition for Asia, were revealed at last night’s Awards Ceremony which took place to a packed room in Singapore’s Victoria Concert Hall.
Of the 2685 entries competing at this year’s awards, the jury awarded a total of 258 Spikes Asia trophies across the 11 different categories.
The Outdoor category was the strongest with a total of 51 winners, followed by Digital with 36, there were 35 in TV/Cinema, 34 trophies were awarded in Print, 29 in the Direct and Sales Promotion category, 20 in Design, 16 Media awards, 12 Print Craft winners, 9 TV/Cinema Craft trophies awarded and 8 Radio winners. 8 Jade Spikes were given in the Integrated category.
The Outdoor Grand Prix was awarded to Dentsu, Tokyo, for Uniqlo’s Human Vending Machine World Tour.
The inaugural Media Agency of the Year trophy was awarded to OMD Hong Kong with JWT Singapore taking 2nd place and in 3rd, Dentsu Tokyo. The winners of the Young Creatives competition were also revealed during the ceremony with the team from Leo Burnett / Arc Worldwide Singapore picking up the Gold medal for their Integrated work for Mercy Relief.
The first Advertiser of the Year Award, presented to advertisers who have either distinguished themselves for inspiring innovative marketing of their products, who embrace and encourage the creative work produced by their agencies or who lead the way forward with new communication initiatives was presented to The Times of India Group in honour of their Lead India campaign, an initiative to seek out the next generation of leaders for India.
The winning work, which was judged in Singapore over the last week by 39 top international creatives and media experts from 18 countries